What Lives Inside, new social film for Intel and Dell.
"What Lives Inside" tells the story of a beloved father who spent his life inspiring kids, and a son who had long forgotten what it was like to be one. While mourning the loss of “Pops,” his world-famous puppeteer father, Taylor finds himself mysteriously transported to the magical world of his father's show where he begins an unforgettable journey to find something he thought was lost forever- his own creativity.
Since Pops' world was inspired by children’s creations, we invited the audience to contribute their own creature ideas for the film via hashtag on Instagram, Twitter or directly to whatlivesinside.com. The final film featured over a hundred original works of art from the audience that were brought to life like never before, with one them becoming the character that would ultimately set Taylor free.
The responsive HTML website is fully functional on web, mobile, and tablet. It included UGC submissions, film trailers, behind-the-scenes content, and interactive 360 tours of Dell’s Intel products. The UGC gallery was maintained, moderated, and updated via a custom CMS. I worked with STOPPLA to produce the website (IA, Design, Dev), social content, and integration of UGC into the film.
Ingredients: HTML responsive website, UX, Design, Custom CMS with analytics dashboard, UGC contest management, UGC moderation, Content calendar, Real-time communication with fans on social.
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The Beauty Inside, an Emmy-winning social film developed for Intel and Toshiba.
Directed by Drake Doremus and starring Mary Elizabeth Winstead and Topher Grace, the film is broken up into six filmed episodes interspersed with real-time interactive storytelling by the 'main character' on a Facebook timeline. It was Hollywood's first social film to give everyone in the audience a chance to play the lead role throughout the story. The Beauty Inside won a Daytime Emmy Award for Outstanding New Approach and took home 11 Cannes Lions.
I partnered with B-Reel to produce FB applications for fan auditions, product details, and additional content like film trailers, behind-the-scenes content, and interviews. We organized the moderation of all photo and video auditions, second interviews, final selections, and UGC integration into the film. I worked closely with my creative team to create a content calendar for a writer I hired to act as main character on the FB timeline. I worked closely with him to reveal the story over a 6 week timeframe and respond to fans in real time.
Ingredients: Facebook Applications, Webcam integration, UGC contest management, UGC moderation, Custom CMS with analytics dashboard, Content calendar, Real-time communication with fans on social.
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Skype StayTogether
Focused on the way friends and family use Skype to keep in touch over long distances, the “Stay Together” campaign is anchored by three touching stories:
“The Impossible Family Portrait” tells the story of Denis who is separated from his home & family in Uganda. Lindsay’s “The Animal Family Portrait” is a story of a zookeeper whose work visa has run out in Australia and and now uses Skype to visit with her animal friends at the wildlife park. Finally, “The Growing Up Family Portrait” tells the story of 10-year old Julia who keeps in touch with her cousins & family in Brazil.
To create an equally compelling online home for these stories, I partnered with Uncorked Studios to create SkypeStayTogether.com. The responsive website is fully functional on web, mobile, and tablet devices and can be maintained and updated via a WordPress CMS.
A contest component allows users to share their own stories of how they use Skype to “Stay Together” and an interactive bing map allows users to explore stories and find their own friends and family in distant locations using Facebook Connect.
Ingredients: HTML, Wordpress, Facebook Graph, Bing Maps integration, Global (10 languages), UX, Design, UGC contest management, UGC Moderation, Analytics.
Summit on the Summit: The 19,340 ft Website
Our challenge was to give HP technology relevance in times when actions speak louder than any media buy.
So we built a website that is literally as tall as Mt. Kilimanjaro (19,340 ft, or 16,709,709 pixels), where fans could track a group of celebrities and activists climbing the world’s tallest free-standing mountain to raise awareness for the global clean water crisis. The climbers used HP technology to amplify their message to the rest of the world, sharing their photos, clips and tweets on the site in real time.
The 16,709,760-pixel Web site allowed fans to climb with the team in real-time. You could follow their photos, videos and tweets along the way, as well as track their vitals, their position on the mountain and the current weather conditions. Most importantly, you could donate water by sponsoring a foot of their climb.
The site was build in Flash (circa 2010) but the concept would still be relevant today. Getting dynamic updates from the top of Mt. Kilimanjaro requires a lot of planning, organizing and testing to ensure information would be communicated correctly and timely from the mountain. I partnered with Number 9 to develop the website and prepare the climbers with the equipment and instructions they needed to keep us connected.
Ingredients: Flash, Custom CMS, Database, Twitter integration, analytics, various vital monitoring equipment, remote wireless packs, all-nighters.